Corporate Identity is the combination of your company’s logo, including the logo visual and typestyle, and the tagline or definition statement used with your logo that communicates a three or four word message about what you do or how you do it.
We are governed by your corporate strategy in the creation of your Corporate Identity. It is important that we get a clear understanding of your objectives, competitors, target market and corporate vision to create the brand that will take your business forward. This means that we effectively position your business for future success. Grey4 will carefully research and create a collection of visual elements including brand mark (logo), tagline, iconography, brand assets and visual elements, brand manual governing do’s and dont’s, stationery templates and so forth, which are used in various applications to promote the image of an organisation.
We believe that corporate identity is made up of its history, beliefs, philosophy, technology, people, its ethical and cultural values and strategies and it is our duty to manifest that visually.